Reading the Naylor Association Solutions (Naylor, LLC) 2021 Association Communications Benchmarking Report this morning and was struck by two stats: 49% of associations recognize a significant problem with revenue generated from their communications vehicles AND only 1 in 4 say they use an integrated sales approach. These two things are inextricably linked!
By combining multiple vehicles and outreach channels, you dramatically increase the attractiveness of your offerings to sponsors, who want to reach as many qualified prospects as possible. A single brick is substantial, but they’re much stronger as a wall, right?
When I consult with my client partners at AssociationMax™, LLC, we look across channels and typically find many more vehicles to leverage for very compelling sponsorship packages, not one-offs.
Your association can do this too! Take stock of all your sponsor-able channels to create compelling, integrated packages and you will get more non-dues revenue in the door!
Contact us now at info@associationMAX.com to learn how we can help you!
AssociationMAX™ 