Reading the Naylor Association Solutions (Naylor, LLC) 2021 Association Communications Benchmarking Report this morning and was struck by two stats: 49% of associations recognize a significant problem with revenue generated from their communications vehicles AND only 1 in 4 say they use an integrated sales approach. These two things are inextricably linked! By combining multiple vehicles andContinue reading “1-offs < Sponsorship Packages”
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